Jordan Morrell is a builder of world class brands.
He was most recently SVP/Chief Product Officer at Archipelago, leading product creation across OluKai, Melin, Roark, and Kaenon—resetting strategies, retooling teams, and raising standards across four high-growth consumer brands. Before that, he was Entrepreneur in Residence at Next Coast Ventures, where he raised seed capital to launch a new consumer start-up.
Jordan spent over a decade at Nike, ultimately as COO/GM of Global Nike Design—the world’s largest design house—where he oversaw 1,000+ designers, a $100M+ budget, and helped steer Nike’s product offense, producing 16K styles annually and generating $45B+ in revenue. Earlier roles included GM of NIKEiD/Nike+ Digital Sport, and Head of Nike North America Business Development, where he expanded retail, drove the DTC debut of the NFL x Nike partnership, and launched the Nike+ FuelBand.
He began his career in investment banking with Deutsche Bank, later joining MoMA in New York during its historic expansion and renovation (2005), and then working in real estate development with Hines leading retail for CityCenterDC.
Jordan received his MBA from Northwestern’s Kellogg School of Management and his BA from Georgetown University.
